This image is a prime example of how the industry is changing rapidly. I worked in conjunction with Images That Sell who were commissioned to handle all aspects of the creative and production of this campaign. What’s most impressive is the fact that the whole job, from concept to final art was completed on the same day.
We shot components of this image during the first half of the day. The second half of the day, our retouchers collaborated with our art director to finish the printable art. The client was supplied the final image at the end of the day.
Jobs aspects:
- Creative Concept
- Model casting
- Shoot production
- Art direction
- Studio and lighting hire on site at Images That Sell studio
- In house retouching of campaign and e-commerce images
- Colour calibration
- In house graphic design
- Images supplied print ready
- Images supplied web ready
